I21. The Commercial Marketplace

The Information Marketplace: Achieving Success in Commercial Applications

The information marketplace is on the horizon. However, it is unlikely that the basic functions of commerce will appreciably change even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is important to carefully consider existing commercial activities in designing and proposing new infrastructures for the future. This chapter assesses the needs of busines...

Commercial development of microalgal biotechnology: from the test tube to the marketplace.

While humans have taken limited advantage of natural populations of microalgae for centuries (Nostoc in Asia and Spirulina in Africa and North America for sustenance), it is only recently that we have come to realize the potential of microalgal biotechnology. Microalgal biotechnology has the potential to produce a vast array of products including foodstuffs, industrial chemicals, compounds with...

PARALLEL COMPUTING IN THE COMMERCIAL MARKETPLACE Research and innovation at work

This is a good time for parallel-computer development and research in both academia and industry. The performance improvements predicted by Moore’s Law has proven itself quite accurate over many years. However, the doubling of processor performance every 18 months cannot keep up with the growing demand of many applications. The performance of database applications has been doubling every 9-10 m...

Marketplace or Reseller? Marketplace or Reseller? *

Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by...

The Marketplace of Ideas